Tham khảo Hành vi người tiêu dùng

  1. ↑ Kuester, Sabine (2012): MKT 301: Strategic Marketing & Marketing in Specific Industry Contexts, University of Mannheim, p. 110.
  2. 1 2 Buettner, Ricardo (2016).
  3. ↑ Lynn R. Kahle; Angeline G. Close (2011).
  4. ↑ Elizabeth A. Minton; Lynn R. Khale (2014).
  5. ↑ J. Scott Armstrong (1991).
  6. 1 2 Sandhusen, Richard L.: Marketing (2000).
  7. 1 2 Khosla, Swati (2010).